I venture to say that an economic movement which is based on our survival and well being as humans may be fundamentally too important to approach merely as a capitalist endeavor. Historically, novel technologies, even when related to existing demand, are difficult to efficiently monetize. Shifts in behavior however, (as they relate to those technologies) are a better bet. How difficult will it be to create a substantial economic enterprise in an industry which is neither novel, nor benefited by consumption per sae?
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