Four year olds like to make play houses from just about anything, If it looks like a “hut” or “hideout”, even better.  My son is no exception.  Last night we conducted our nightly routine of building a house on the bed constructed of pillows.   The procedure then involved (as usual) camping-out in the “hut”, for story time.

Current “Clean-Tech” enterprises present few “break-through” technologies. Rather there seems to be an improvement in overall efficiency of existing technologies, many of which (e.g. windmills, solar power) are quite old.

The internet may even pose a more precise analogy to “Clean-Tech” businesses than others insofar as the product is fundamentally important to us, and not merely a “want” which gives rise to consumption. In the case of the internet, the promise of the technology itself has more than been fulfilled, even if the promises of a great number of commercial concerns related to it have not. 

I venture to say that an economic movement which is based on our survival and well being as humans may be fundamentally too important to approach merely as a capitalist endeavor. Historically, novel technologies, even when related to existing demand, are difficult to efficiently monetize. Shifts in behavior however, (as they relate to those technologies) are a better bet.  How difficult will it be to create a substantial economic enterprise in an industry which is neither novel, nor benefited by consumption per sae?